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| George Vuitton |
It was George Vuitton, Louis Vuitton’s son, who decided in 1896 to carry on the adventure begun by his father by designing the famous Monogram Canvas. At the time, to foil counterfeiters, he created a canvas bearing bold graphics, a pattern that was instantly recognizable. The unique pattern is composed of flowers, a universal and timeless symbol, and the entwined Louis Vuitton initials.
The pattern was based on the trend of using Japanese and Oriental designs in the late Victorian era. The Monogram fabric is crafted out of durable vinyl coated canvas. Since it was first designed, the Monogram canvas has been associated with natural, vegetable-tanned vachetta cowhide leather. Its smooth, natural grain brings out the harmony of the carefully selected hide. The transparency reveals the natural markings, such as veins and wrinkles, proving it has not been treated. This delicate, easily scratched leather is a testament to the bag’s history and develops a unique amber patina, unique to each bag and greater suppleness with time. The leather starts out with a white tone and gradually darkens over time, leaving a rich caramel or amber color.
Damier Ebene Canvas
Contrary to popular belief, Damier Canvas was created before Monogram canvas. Influenced by the striped Raye canvas that was still being imitated, Vuitton wanted to take his design even further. In 1888, Louis Vuitton created the Damier Canvas pattern, which bore a logo thatreads "marque L. Vuitton déposée", which translates into "L. Vuitton registered trademark". 1998 saw the one hundred year anniversary of the release of Monogram canvas, which lead to a re-release of the original Damier canvas. Ready for a fun fact? “Damier” literally translates from French to English to “Checker Board.”
The current Damier Ebene pattern is printed on black coated canvas in small lines of two shades of brown to create the unique and lovable checked pattern, which is why Damier Ebene fades to black in some areas when it’s been gently used.
Damier Azur
Launched in 2006, this line is a new interpretation of the iconic Damier Canvas, the Damier Azur collection takes us away to the celebrated shores of the French Riviera. At once classic and casual, subtly different, Damier Azur offers a complete collection of products ranging from city bags to luggage.
Damier Graphite
The black and grey themed Damier pattern was created in honor of Louis Vuitton’s 120th anniversary of the canvas. Released in 2008, the Damier Graphite collection is a discreet revisit of the classic Damier. Damier Graphite features an understated black and grey tonal pattern with smooth black leather, instead of the iconic brown. Damier Graphite is only released in Men’s accessories and leather goods.
Multicolore
In 2003, in collaboration with Japanese artist Takashi Murakami, the Monogram Multicolore line was born. Takashi Murakami is considered one of the leaders in Japanese neo-pop art. Famous for his colorful, cheerful work, Murakami created the fun and cheerful Monogram canvas which uses 33 colors to create the well known Monogram pattern.
Mini Lin / Monogram Idylle
The Monogram Mini Lin Canvas Collection is a newer line that sports a lighter, more supple but resistant canvas. It is made of 58% cotton, 24% linen and 18% polyamide. In 2010, the Mini Lin collection was reinvented and renamed to the Monogram Idylle Canvas Collection, which sports a lighter, more supple but resistant canvas.
Denim
This unique and playful take on the Monogram pattern debuted in 2005. Crafted out of stonewashed denim with the Louis Vuitton monogram pattern, the Monogram Denim line comes with blue, green, pink, grey, and black.
Vernis
The Vernis line was introduced in 1997 by then, newly appointed Artistic Director Marc Jacobs. The Vernis line was inspired by RTW collections and is continually released in a range of unique, sparkling colors that highlight the famous Monogram print.. In French "vernis" means ‘varnish’ which explains the shiny and sparkly effect of the bags. It is a monogram embossed coated leather which is like patent leather and is embossed with the famous Monogram.
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